Looking for a club that no one else on the planet can claim or one that is specifically personalized for you? Bettinardi has you covered.
One of the benefits of Bettinardi owning and operating all of their manufacturing facilities at their headquarters in Tinley Park, Ill., right outside of Chicago, is that they have easy access to the production floor to make custom creations.
In addition to their popular Hive releases, Bettinardi will also sit down with customers and custom-design a putter, iron or wedge, right down to their exact specifications. Perhaps it’s taking the shape of one putter with the face milling or unique design and finish of another. The possibilities are endless.
The process takes place at Bettinardi’s new Studio B flagship performance center and boutique shop, in the custom room behind its famous “Hive” room.
On this week’s episode of GOLF’s Fully Equipped, Bettinardi president Sam Bettinardi, the son of founder Bob Bettinardi, explained to co-hosts Kris McCormack and Wadeh Maroun why they have such a unique concierge service.
“There’s so many projects people will come into the studio and, ‘Hey, my dad’s turning 60, I want to make him a custom putter,'” Bettinardi said. “‘I’m going on a bachelor party and we want to do something for the groom. I want something really cool that you guys don’t offer in your production line.’
Why Bettinardi putters continue to be 100% made in America | Fully Equipped
“The equipment junkies that love extremely niche things that their buddies don’t have and they want a true one of one, whether it’s a special face, special face milling, special finish … you name it, we can do it.”
It doesn’t just apply to putters and clubs either. Bettinardi owns all of its headcover manufacturing as well, and they’re bringing on more embroidery machines and can make the perfect headcover to go with your piece too.
But you’d better open your wallet for the service. While a production Bettinardi putter will retail for between $400 and $450, a custom one-of-one putter starts at $3,000.
“It goes up from there based on how complex you want it, right?,” he said. “If you’re looking for a Queen B6 with a top line, with a polished finish, really, you know, fly mill, face mill, and you don’t want the honeycomb or you want the wizard on the soul dancing and you want something else that’s bare bones. But if you want a Queen B6 with a tie-dye PVD, twisty neck with meteorite, and you name it, some kind of intricate face milling, you may be 36, 3,800, but nobody else in golf is doing this.”
For more from Bettinardi, Maroun and McCormack, listen to the full episode of GOLF’s Fully Equipped here or watch it below.
Want to find the best putter for your game? Find a club-fitting location near you at True Spec Golf.
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